Global E4L Methodology
With more than 20 years developing markets for our clients in some challenging circumstances, we have truly learned what enables clients and their customers to succeed and lead, as well as what ultimately holds them back up the road. Our Global E4L Methodology reflects the identification and leveraging of those success factors and pitfalls to provide the smoothest runway possible for our clients and partners.
01. Explore
There's a tendency to expand to the most familiar context when expanding globally but that may or may not be the best new market for your company or product.
02. Evaluate
We help you define key aspects of market criteria and then match them with top market opportunities for best results.
03. Establish
Once target markets have been established (we generally suggest 3-5), we design a metrics-driven pilot as the runway to your next level of international success.
04. Embed
After the pilot has been completed and evaluated, we leverage all the resultant lessons, especially the strengths and successes, plan for full-on market penetration strategically.
05. Lead
With market dominance, current or prospective, comes opportunities for leadership and influence. Content marketing, speaking engagements and other vehicles can be developed and leveraged to optimize ROI and value.
USA+650 735-1875
South Africa +110 838753